Alice Li
Bridging the gap between
High Fashion & High Tech
18 years of luxury brand expertise spanning Gucci, Coach, and Swarovski. Specialized in orchestrating omni-channel strategies that blend heritage craftsmanship with data-driven digital transformation.
Ex-Gucci Media Manager
18+ Years Luxury Sector
Google Ads Certified
Verified Expertise
Combining technical precision with luxury brand intelligence
The Tech Stack
Digital Marketing Excellence
Issued By
Valid Until
2026-12-31
ID: GA-2024-XXXX-XXXX
- Google Ads Search Certification - Advanced campaign optimization
- Google Ads Display Certification - Visual storytelling at scale
- Google Ads Video Certification - YouTube & video marketing mastery
- Google Analytics Individual Qualification - Data-driven insights
- Google Ads Measurement Certification - Attribution modeling expertise
The Luxury Insight
LVMH Excellence
Issued By
LVMH Group
Valid Until
2035-12-31
ID: LVMH-IC-2024-XXXX
- Inside LVMH Certificate - Luxury brand management fundamentals
- Heritage Brand DNA - Understanding maison storytelling
- Savoir-Faire Excellence - Craftsmanship meets marketing
- Luxury Customer Psychology - High-net-worth individual behavior
- Art & Fashion Integration - Creative campaign orchestration
The Strategy
Business Leadership
Issued By
National Taiwan University
Valid Until
Permanent
ID: NTU-PMBA-2014
- PMBA Degree - Professional MBA specialization
- Strategic Marketing Management - Omni-channel frameworks
- Consumer Behavior Analysis - Data-driven decision making
- Brand Equity Valuation - Financial impact measurement
- Digital Transformation Leadership - Change management expertise
每一張證照，都是專業的承諾。每一個認證，都是持續學習的證明。
Luxury Brand Excellence
18 years of orchestrating transformative campaigns across global luxury houses
Position
Senior Media Manager
Period
2018 - 2022
Led integrated media strategy for Gucci Taiwan, orchestrating the brand's digital transformation while preserving its artistic heritage. Managed annual media budgets exceeding NT$20M+ and spearheaded the iconic Art Wall campaign that redefined luxury brand storytelling in APAC.
Key Achievements
- Art Wall Campaign: 300% ROI increase, 2M+ social impressions, featured in Vogue Italia
- LINE Official Account Growth: Scaled from 10K to 150K followers in 18 months
- Budget Management: Orchestrated NT$20M+ annual media spend with 95% efficiency
- Omni-Channel Integration: Unified online-offline customer journey, 40% CRM growth
- Digital Transformation: Led migration to data-driven attribution modeling
Signature Projects
Gucci Art Wall Taiwan
Landmark outdoor installation blending Italian craftsmanship with Taipei street culture. Delivered 2M+ social impressions and 300% ROI.
LINE OA Loyalty Program
Built exclusive member ecosystem with personalized content, driving 150K followers and 85% retention rate.
Heritage × Innovation Campaign
Multi-platform storytelling series celebrating Gucci's 100-year legacy while launching AR try-on experience.
Position
Marketing Manager
Period
2014 - 2018
Drove Coach's brand repositioning from accessible luxury to contemporary premium. Spearheaded the 75th Anniversary campaign and New York Fashion Week activations, achieving 60% increase in brand consideration among millennial luxury consumers.
Key Achievements
- 75th Anniversary Campaign: Multi-channel orchestration across 8 touchpoints, NT$15M budget
- NYFW Digital Activation: Real-time content strategy, 500K+ live stream viewers
- Brand Repositioning: 60% increase in brand consideration among millennials (GWI Survey)
- E-Commerce Transformation: Led launch of official online store, 200% YoY growth in Year 1
- Influencer Ecosystem: Built network of 50+ KOLs, 10M+ cumulative reach
Signature Projects
Coach 75th Anniversary Global Campaign
Orchestrated Taiwan market activation with localized storytelling, celebrity partnerships, and pop-up experiences.
New York Fashion Week Live Stream
Real-time content production for APAC audiences, achieving 500K+ concurrent viewers and #1 trending topic.
Digital-First Store Concept
Pioneered phygital retail experience integrating AR mirrors, mobile checkout, and personalized recommendations.
SWAROVSKI & AGENCY
Position
Brand & Digital Marketing Specialist
Period
2006 - 2014
Built foundational expertise across Swarovski crystal luxury and leading digital agencies. Developed deep understanding of CRM, loyalty programs, and data-driven campaign optimization that would become signature strengths in later luxury brand leadership roles.
Key Achievements
- Swarovski CRM Strategy: Designed loyalty program achieving 85% customer retention
- Cross-Brand Experience: Worked with 15+ premium brands across fashion, jewelry, and lifestyle
- Digital Pioneer: Early adopter of Facebook Ads (2010) and programmatic buying (2012)
- Award Recognition: Won 3 Digital Marketing Awards for innovative social campaigns
- Team Leadership: Managed team of 5 marketing specialists and 3 agencies
Signature Projects
Swarovski Crystal Society Relaunch
Redesigned global loyalty program for Taiwan market, integrating online-offline touchpoints and personalized rewards.
Premium Brands Digital Playbook
Developed agency's luxury brand digital marketing framework, adopted by 10+ clients including jewelry and fashion houses.
Social Commerce Pilot
Pioneered Facebook Shop integration for premium brands in 2013, achieving 3x ROAS.
2006 - Present · 18+ Years
Let's Connect
Open to executive opportunities in APAC luxury sector.
Specializing in digital transformation and omni-channel strategy.
Currently based in Taipei, Taiwan · Available for APAC regional roles